Liverpool will wear a Seeing is Believing logo on their shirts for the Red Monday match with Manchester United.
Just four days after the global 'World Sight Day', Liverpool are partnering with their sponsors Standard Chartered to promote their flagship community programme which works to tackle avoidable blindness.
A number of match-day mementos will be up for bidding, including signed player shirts, the captain's armband, a pair of signed replica Jurgen Klopp glasses and a signed limited edition braille match day program, produced to commemorate the fixture.
Following the match, which is live on Sky Sports, the campaign will culminate in a series of charity auctions in support of Seeing is Believing.
Liverpool manager Klopp said: "Seeing is Believing is a fantastic initiative, and one we are proud to support as a club. As somebody who wears glasses I know just how important sight is to my career and livelihood. That's why this issue is particularly important to me.
"I'm sure the generosity of our wonderful supporters will make the auctions a big success and help contribute toward the ambition of eliminating avoidable blindness by 2020."
This season marks the fifth year that Standard Chartered and Liverpool Football Club have come together to support Seeing is Believing.
To date, the partnership has raised more than £250,000 through fan contributions and auction proceeds.
David Fein, chairman of Seeing is Believing and Group General Counsel at Standard Chartered, said: "I am inspired by the amazing support that Seeing is Believing continues to receive from Liverpool FC's players, its manager and its fans.
"Ninety per cent of avoidable blindness occurs in low and middle income countries, affecting many of the communities in which Standard Chartered operates.
"This initiative is making a tangible difference to the lives of millions of people around the world, and Liverpool FC's support brings us one step closer to eradicating avoidable blindness."
Following the fixture against Manchester United, fans will be able to bid for the limited edition items on Charity Stars until Tuesday, November 8, with all money raised going towards Seeing is Believing.
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